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The web site sequoiahack.com has the following on the homepage, "Sequoia Capital Indias Annual Hackathon." I noticed that the webpage also said " Introducing Sequoia Indias First Ever Designathon Sequoia Design." They also said " We have always been passionate about seeing some of the foundations of the web, of analytics or of the app ecosystem being built at our hackathon. Build the platforms of the future and perhaps even give back by open sourcing it? Uninspired by our themes? The Next 500 Million. This is your chance to show us how you will onboard the next citizens of the digital age." The meta header had Sequoia Capital as the first optimized keyword. This keyword is followed by Hackathon, Bangalore Developer event, and Coding which isn't as urgent as Sequoia Capital. The other words sequoiahack.com used was App Development Hack. Bangalaore Hack is included but might not be viewed by search parsers.